Entertainment Marketing and Experiential Consumption
نویسندگان
چکیده
منابع مشابه
Mixed Reality and Experiential Movie Trailers: Combining Emotions and Immersion to Innovate Entertainment Marketing
This paper describes the process and the purpose of innovating Mixed Reality technology to create an Experiential Movie Trailer. We discuss the creative means by which we engage users in a multimodal, multi-sensory group experience that makes them feel a part of a movie’s upcoming experience. The key to the success of this endeavor lies in borrowing techniques from playgrounds, game play and th...
متن کاملUnderstanding The Experiential Consumption Of Special Event Entertainment (SEE) At Shopping Centres: An Exploratory Study
Entertainment seeking is an experiential activity occurring within the shopping centre environment. Few studies (e.g. Sit, Merrilees, and Birch, 2003) have examined the consumption of special event entertainment (SEE). SEE is offered on an occasional, temporary and discrete basis and includes events such as fashion shows and school holiday programs. SEE plays a role in creating an exciting or e...
متن کاملRethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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ژورنال
عنوان ژورنال: Journal of Marketing Communications
سال: 2006
ISSN: 1352-7266,1466-4445
DOI: 10.1080/13527260500358608